0%
Increase in brand recall within 6 months of rebrand.
Horizon Fintech · Brand Identity
Brand & Communications
We build
brands that
mean something.
Formworks is a boutique consultancy delivering brand identity, messaging strategy, and communications for organisations with serious ambitions.
Selected Results
0
Media impressions generated from a single campaign launch.
Volta Energy · Communications
0%
Audience alignment score after messaging strategy overhaul.
Meridian Labs · Messaging
0
Revenue growth following full brand overhaul & relaunch.
Strata Ventures · Full Brand
0+
Brands Shaped
0
Years Active
0%
Client Retention
0
Industry Awards
01 — Services
What we do,
and do well.
Three core disciplines, each delivered with precision and without compromise.
01
Brand Identity
We build the visual and verbal architecture of your brand from the ground up — or surgically rebuild it. Logos, colour systems, typographic voices, brand guidelines, and the strategic thinking behind every decision.
- —Logo & visual identity systems
- —Brand guidelines & standards
- —Rebranding & brand evolution
02
Messaging Strategy
The words that define your position, your value, and your promise. We build messaging frameworks that your whole organisation can speak from — consistently, compellingly, and without ambiguity.
- —Brand positioning & purpose
- —Tone of voice & copywriting
- —Audience segmentation & personas
03
Communications
Strategy-led campaigns, editorial content, media relations, and internal communications — planned for impact, crafted for clarity, and measured against outcomes that actually matter.
- —Campaign planning & execution
- —Media & PR strategy
- —Editorial & content strategy
02 — Clients
Trusted by
ambitious brands.
Organisations we've been privileged to work with across finance, technology, health, and culture.
Horizon
Volta
Meridian
Strata
Apex Group
Northfield
Crest Co.
Luminary
Tidewater
Arco Labs
Ovature
Prism
03 — How We Engage
Three ways
to work with us.
We structure every engagement to fit the problem — not the other way around.
01
OngoingRetainer
A dedicated monthly engagement for organisations that need strategic brand thinking as a constant — not a one-time event. Your brand intelligence department.
- Monthly strategy sessions
- Priority access to our team
- Ongoing creative production
- Quarterly brand health reports
02
Most popularProject
A defined scope with a clear outcome. Whether it's a full rebrand, a new messaging framework, or a launch campaign — we work fast, deep, and to brief.
- Fixed scope & timeline
- Strategic + creative delivery
- Defined KPIs & outcomes
- Post-project handoff support
03
IntensiveWorkshop
A focused half-day or full-day session for leadership teams ready to do the hard thinking around brand, positioning, or messaging. Facilitated, documented, and immediately actionable.
- Half-day or full-day formats
- Brand positioning sprint
- Messaging architecture session
- Summary & next steps delivered
Not sure which model is right for you?
Initial consultations are always complimentary.
04 — Team
The people
behind the work.
A small, senior team with deep expertise and zero tolerance for mediocre work.
Marcus Reid
Founder & Creative Director
14 years shaping brand identities across five continents. Previously at Wolff Olins and Pentagram.
Priya Nair
Strategy Director
Former head of brand strategy at Ogilvy. Specialist in positioning for challenger brands.
Daniel Osei
Communications Lead
Award-winning strategist with a background in journalism and public affairs across the UK and West Africa.
Lena Hartmann
Brand Designer
Visual identity specialist for brands in finance, hospitality, and cultural institutions across Europe.
05 — Contact
Let's talk
about your brand.
Whether you know exactly what you need or you're still figuring it out — we'd like to hear from you.